Seemetrix and NoviSign Integrate Audience Measurement and CMS Solutions
NoviSign, a digital signage software company, and Seemetrix, an audience measurement service company, have recently integrated their solutions. The integration allows to display on the digital signage screen the right ad to the right person. By recognizing who is standing in front of the screen (and camera), the integrated solution can trigger the appropriate ad. It works on almost every webcam(!) together with an Android Minix X7 box. And the pricelist? Competitive.
Seemetrix and NoviSign are glad to present a mutual solution: Seemetrix, together with a NoviSign Android based player, allows not only to make sure the commercial reaches its targeted audience, but also to analyze screen’s effectiveness through real time data collection. The Android digital signage becomes more interactive and playlist slides can be triggered by camera events.
Seemetrix collects data on the age and gender of the viewer, the duration, date and time of views. The real-time data is available in a personal account where the user can analyze gathered statistics using descriptive diagrams and graphs at any convenient time.
The integration allows to display the right ad to the right person. By recognizing who is standing in front of the screen (and camera), the integrated solution can trigger the appropriate ad. Different ad for woman, man, adult, kid, young and senior. It works on almost every webcam(!), competitive price and was tested successfully with Android based Minix Neo X7 (NoviSign’s favorite model). Seemetrix Minimal system requirements for Android device are: 1. Android (4.0 or higher); 2. CPU: quadcore A9/ dualcore A15; 3. 1GB RAM.
“To start working with Seemetrix is all too easy – the user only needs to install Seemetrix app on the existing Android device” said Irina Magdenko, the project manager of Seemetrix. “The only peripheral needed is a webcam”.
The solution is currently available on Google Play.
Here is a demonstration video: https://www.youtube.com/watch?v=Sc1P9ESopTs
Seemetrix is a web-based analytics service developed by 3DiVi company – the leading computer vision company focused on development of computer vision solutions for video surveillance systems, digital signage, and virtual reality. Seemetrix collects anonymous audience data (gender, age group and attention time) from digital signage screens and helps analyze advertising effectiveness using descriptive diagrams and graphs from the statistics dashboard in a personal account. When integrated with the CMS, Seemetrix can be used to target advertising and to show certain commercials to certain groups of people and, thereby, provide consumers with more engaging brand experiences.
The Seemetrix app can be installed on the existing Android device with connected or built-in camera.
NoviSign is a SaaS digital signage software company. The solution (CMS, monitoring & reports tool and more) is cloud based. The solution supports 3 platforms: Android, Windows and Chrome OS. The main focus is to bring added value to the customers and resellers, such as social digital signage (Twitter, Facebook, Instagram and YouTube), interactive (polls and games) and integration with external equipment such as barcode reader, RFID reader and audience measurement camera/service. NoviSign always thinks about the “next thing” as innovation is what it does.
Mrs. Neta Dresler