Healthcare Provider Marketing
Many significant studies identify that health professionals should improve current protocols to help women better confront and manage child-birth related pain, discomfort and fear. Pain, discomfort and fear are the main dimensions associated with unsatisfactory birth experiences.,,
“Pain control gets the mother off to a good beginning rather than starting off defeated and exhausted. Whether it’s vaginal or cesarean section delivery, pain control postpartum is an issue for all new mothers. There is no way to have a delivery without pain. The objective here is to avoid severe pain. Controlling that delivery pain so a woman can comfortably develop as a mother is something that makes a lot of sense.” – Kathryn Wisner, MD PHD
In sports medicine and orthopedic specialties, The P.R.I.C.E.S. (Protect, Rest, Ice, Compress, Elevate and Support) regimen is a widely accepted practice for the treatment of musculoskeletal pain, injury chronic or post-operative management and recovery. The cryotherapy component, a long recognized beneficial post trauma treatment, used mainly to cope with pain, swelling and muscle spasms. Applied compression helps reduce edema formation and supports like braces or splint aid in the protection or re-injury of the affected area. Compression is an effective method to reduce swelling by limiting the pooling of fluid in the injured tissue outside the blood vessels. This pooled fluid interferes with the body’s ability to deliver the repairing nutrients to the injury site and limits mobility which delay the body’s return to its pre-injured state.
Numerous studies demonstrate:
The use of cold and compression results in a dramatic decrease in blood loss, pain and the early return of motion and decreased narcotic use.
The use of combined cryotherapy and compression in the post-trauma resulted in improved, short-term pain relief and a greater likelihood of independence from narcotic use compared with cryotherapy alone.
90% of women that delivery vaginally will suffer a tear
Perineal lacerations, inflammation, stress, and depressed mood are associated.
38% of women that don’t tear report perineal pain 1 week later
71% of women that have an episiotomy report perineal pain 1 week later
Over 28 Million women in the USA have pelvic floor disorders (2012) and it’s expected to increase to 43.8M in 2050
100% of women have some level of Diastasis Recti in 3rd trimester
66% of women that still have diastasis recti 8 weeks postpartum will also have PSD
Abdominal supports have been found to increase abdominal muscle strength and decrease in rectus separation. Abdominal supports reduce stress to some of the areas strained by pregnancy and that stress reduction results in enhancing the body’s hastening of returning to its pre-pregnancy state and normal activities.
If untreated by week 8 postpartum DR will remain unchanged at 1 year postpartum
All pelvic joints loosen during pregnancy and the use of a sacroiliac support will most likely reduce pain
Numerous studies have demonstrated the benefits of pelvic stability retraining and external compression/support for pregnancy related PGP
40% of US households with children under 18 years old have mother as the breadwinner with 2/3 of these households having single mothers. In 1960 4% of mothers were single never-married women while today that number over 45%
65% of patients with acute pain report low quality or restless sleep
Unmanaged or persistent pain suffers experience relationship and emotional connectedness difficulties in addition to depressed mood.
PELV-ICE solves significant pain points:
- Reduces need for narcotics
- Increases mobility
- Easier to use then current Standard of Care
- Increases compliance
- Needed by patients of many departments (OB, Ortho, Uro, Uro/Gyn, Oncology)
- Reduces Pain which increases ability to connect, mood and ability to sleep
Prescribing Motion – what is currently happening because we are not providing PELV-ICE?
How will PELV-ICE reverse or eliminate these negative things?
Functional outcome of doctors?
What is in it for me?