Different marketing strategy for European and Asian customers of Airwheel smart balancing scooter and helmet

The electric scooter Z5 is most popular with the customer in Asian region. For many young staff who has to spend much time on commute, Airwheel Z5 came as a blessing to them, for as long as they steer Airwheel Z5, they will not need wait for the signal lights to turn green. This will save them much time and not be late for work.

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Airwheel is quite a successful scooter-maker, which annually exports over 100,000 sets of electric self-balancing scooters to roughly 30 countries. In these countries, it is rather easy to buy Airwheel electric scooters, even the recently released new products like the backpack folding electric bike E3. Airwheel target market ranges over the Asian and the European market. But Airwheel developed different marketing strategies for the customers in the two markets according to the different demands of different customers.

European is famous for its high-level civilisation and the developed economy. The customers in European place more emphasis on the quality and entertainment. Therefore the customers in European are comparatively demanding and harder to please. This poses a huge challenge to Airwheel and at the same time, it is also an occasion for Airwheel to achieve the self-improvement. The demand from the European customers is the miniature of the future Asian customers. If Airwheel can meet the demand the European customers pose, it will surely fulfil the satisfaction of Asian customers. Airwheel smart helmet C5 is the most representative in the European market which appeals to a raft of customers.

In the Asia, the most densely populated region, there is a huge potential marketing power, which attracts a lot of large firms to enter. Airwheel is amongst of them. The demand in Asian countries is completely different from that in Europe. Asian customers prefer the practical purpose of the electric self-balancing scooters. The foldable electric scooter Z5 is most popular with the customer in Asian region.

For many young staff who has to spend much time on commute, Airwheel Z5 came as a blessing to them, for as long as they steer Airwheel Z5, they will not need wait for the signal lights to turn green. This will save them much time and not be late for work. Asian customer is more practical and therefore Airwheel won over these customers.

Media Contact:
Company Name: Airwheel Holding Limited
Country: Los Angeles,USA
Contact Person: Eric
E-mail: sales@airwheel.net
Website: http://www.airwheel.net