Can Live Casinos Capture the Millennial Market?
Live casino has never been separate to brick and mortar casinos – nor is it separate to what has traditionally been perceived as online ********. Live casino has always been about people, striving to give consumers the interaction you would receive in a casino environment, and sharing that thrilling suspense in real time.
It’s no wonder that live casino is one of the fastest growing facets of online gaming – and it’s showing no real sign of slowing down. Due to the almost exponential growth of mobile activity, live casino’s are also seeing a younger demographic step into the fold – and there-in lies the strength of the live casino format. It appeals to all types of players, not only more experienced players who have previously played more traditional games such as roulette and blackjack in a brick and mortar environment, but live casino also fills the demand for the casino experience for those who have never been able to attend a game personally.
With advancements in technology, live casinos can also compete with the gameplay expectations set by millennials – live casino companies have been investing heavily in high quality cameras and more sophisticated tables, in order to give the experience a more cinematic quality. This is especially important as millennials receive most of their entertainment from a screen, and therefore are very quick to lose patience if an online experience doesn’t match up to their expectations.
On top of the live action video feed, many live casinos are now incorporating live data and real time user interfaces, audio and chat functions, along with settings that allow users to have the personal experience that is now not just desired, but expected.
Technology advancements will likely see the incorporation of 360 degree video, and eventually the incorporation of virtual reality technology, it’s not unthinkable that in the not-too-distant future, live casino will be able to offer a more immersive experience than current brick and mortar casinos can. It’s at this point that live casino will truly capture the millennial audience.
Celebrating more than 50 years, Genting Casino is a thriving part of the international Genting group of companies and has itself grown into a world-wide success, with interest all around the globe. The Genting Group is one of Malaysia’s largest and most respected corporations – a multi-award-winning company that yields a market capitalisation of more than US $33billion, 4,500 hectares of prime resort land and more than 35,000 employees across the world.
Contact: Janie Rabet