Demand of Tablets and Hybrid Products in US will drive the market in coming years,states a new study by Mintel

Albany, New York, December 13, 2016: Due to the technological advancements in electronics gadgets, more people are being influenced towards it. Companies are focusing on more improved and innovative technologies to provide better facilities with major gadgets such as mobile phones, laptops, tablets etc. A new report has been added to the database of Market Research Hub describing the current market scenario of Tablets and Hybrids Products. This research study is titled as “Tablets and Hybrid Products– US -November 2016” which provides the details related to consumer movements towards new varieties of tablets and laptops.

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For the purposes of the report, tablets and hybrid products are clearly defined. Tablets are also known as portable computers with a touch screen user interface and also with calling features. On the other hand, hybrid products consist of tablets that include a foldaway feature and is now being most useful via the addition of a detachable keyboard. Due to these features, the demand has increased among consumers. Furthermore, the report also provides guidance for marketers who are facing significant challenges as consumers shift to larger and newer mobile phones. This latent demand to upgrade laptops emerges as a competing factor for tablet sales. The top reasons for buying tablets include-speed, battery life, interests in hybrids and big screen size. Currently, Apple and Samsung gain the highest share in the market in which iPad, Galaxy carries 80% of ownership.

Geographically, the U.S. region is highlighted in the report. In U.S., people from almost every age group are techno- friendly which also drives the market growth. Market factors describe that people in U.S. also buy these tablets for gifting purpose; one in five parents have bought tablets for gifting it to their children. A few years back, it was observed that the tablets market had taken a high jump in its sales growth. In 2012, the sales of tablets stood at 52%, whereas, in 2013-14 it suddenly fell to less than 10%. Consequently, the market of tablets contracted in 2016. To understand the major issues regarding this sales, the report provides details of market factors, market size, and perspective.

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Further, the report also discusses the struggle in the market. According to the study, diverse range of android tablets fight for share due to the presence of hybrid laptops/tablets. Additionally, the report also conducts both qualitative and quantitative studies that discover consumer interest in the relatively new sector of hybrid laptop/tablets as well as to how larger screen tablets are emerging as an arena for growth.

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