Social Friendly CRM Software

A social, friendly CRM platform in the most general terms can be defined as any CRM system with integrated social media features. This type of CRM software helps you to build a deeper and a more lasting relationship with your prospect customers, this, in turn, leads to a boost in your sales and revenue figures.

With a social CRM system, you can categorize your customers into different segments for further interaction based on criteria such as their buying habits, purchase background, needs, the feedback they give on your products and services, etc. Social CRM software can also help you get a clearer and bigger picture of your customer base by collecting important data from your engagement with your buyers.

Types of Social CRM Software

Social CRM software can be categorized based on their features, advocacy and provided user experience:

  • Social Media Engagement Apps: These applications ensure that there is constant conversation and dialogue between the company and its customers. It also monitors the various social media platforms to determine where the brand has been mentioned.
  • Social Publishing Apps: Various organizations and companies make use of these apps in developing strategic social media marketing campaigns, coordinate messages and discover trends.
  • Social Analytic Apps: These apps identify factors that bring about success and provide sufficient feedback on customer service efficiency.
  • Internal Community Apps: They enhance employee collaboration when contributing to a marketing project or when attending to clients.
  • Product Advocacy Apps: These apps make it possible for customers to reach their brand representatives directly and chat with them on social networks.

Examples of Some Most Popular Social CRM software

  • Pipedrive
  • Salesforce CRM
  • Insightly
  • Zoho CRM
  • Nimble
  • PipelineDeals
  • Nutshell CRM
  • Fresh sales


Benefits of Social CRM Software

The following are the benefits you will experience when you make use of a reliable Social friendly CRM Software

  • Improved customer relationships
  • Departmental integration
  • Enhanced marketing strategies
  • Unified Social notifications
  • Integration with existing contact records
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