Natural Source Vitamin E Global Market Speeds up as Natural Food Demand Rises

Natural source vitamin E is an excellent antioxidant that is fat soluble. One of the main functions that natural source vitamin E performs in our body is the regulatory activity of enzymes, while another important function lies in the neurological functions. Natural source vitamin E also guards polyunsaturated fatty acids from oxidation and protects lipids as well. This is different from chemically derived vitamin E due to the presence of other unwanted or even toxic chemicals present in the mix. Synthetic supplements are being added in dietary supplements, personal care products, and food and beverages at a very high rate and are suspected to cause several physical problems in people.

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The global natural source vitamin E market is expected to expand at a resoundingly positive CAGR of 12.8% within a forecast period from 2016 to 2024, in terms of revenue. This revenue is expected to reach US$2.25 bn by the end of 2024, after being calculated at US$765.6 mn in 2015.

Demand for Natural Source Vitamin E to Continue Increasing with Consumer Awareness Growth

The primary reason for the currently excellent growth rate of the global natural source vitamin E market is the increasing demand for them from all economies. Consumers are showing a greater awareness of the benefits of consuming natural source vitamin E over synthetic sources and this is creating a high upswing on its demand. Consequently, the number of players entering this market is also increasing rapidly and the distribution chain is growing stronger over time. This is giving rise to increasingly affordable products that are able to increase market penetration towards a greater spectrum of consumer profiles.

The global natural source vitamin E market is, however, still restricted by the low supply of deodorized distillates. This is a core raw material required for the production of natural source vitamin E. The lack of deodorized distillates is creating a heavy disparity between supply and demand, thereby inflating the price of natural source vitamin E.

Tocopherols Expected to Remain in High Demand Over Time

In terms of types, the global natural source vitamin E market can be segmented into tocopherol and tocotrienol. The former was already calculated to be the leading segment in 2015, when it grossed in with close to 65% of the global market’s revenue. It is expected that tocopherols will remain the leading type segment in the global natural source vitamin E market for the coming years due to its heavy usage in dietary supplements. Its counterpart tocotrienol – despite being several times stronger – is not easy to digest and absorb, thereby considerably reducing its efficiency. Tocotrienols are, however, finding high usage in cosmetics and anti-ageing creams.

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Manufacturers of Natural Source Vitamin E Look to APAC for Opportunities

North America and Europe have been the leading contributors towards the demand for the global natural source vitamin E market. Both regions grabbed a total share of 66% of the global natural source vitamin E market in 2015, owing to a very high rate of consumer awareness and a rapidly increasing demand for foods and supplements that support a healthier lifestyle. Both regions will come close to maturity in the near future, pushing key players from these regions to look at other regions for expansion. The answer to this is expected to be found in Asia Pacific, where the natural source vitamin E market is expected to expand at a CAGR of 13.3% from 2016 to 2024.

The key players in the global natural source vitamin E market include Wilmar Spring Fruit Nutrition Products Co. Ltd., BASF SE, DSM N.V., Archer Daniels Midlands Company, Riken Vitamin Co. Ltd., Eisai Food and Chemical, and Zheijang Worldbestve Biotechnology.

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