Green Tea Market Driven by Growing Focus of Consumers on Leading a Healthy Lifestyle

Global Green Tea Market: Overview

The green tea market is gaining immense popularity across the globe and is anticipated to witness robust growth throughout the forecast period. In addition, convenient and attractive packaging is expected to drive the demand and encourage the growth of the market. The increasing number of players entering the global green tea market is expected to strengthen the competitive scenario throughout the forecast period.

The research study offers a detailed analysis of the global green tea market, providing insights into the key growth factors and the recent developments in the market. On the basis of flavors, the global green tea market can be categorized into aloe vera, wild berry lemon, cinnamon, jasmin, vanilla, basil, and others. Furthermore, the market can be classified on the basis of product type and geography. To offer a strong understanding of the market, the estimated growth rate and share of each segment have been provided in the scope of the research study.

Global Green Tea Market: Drivers and Restraints

The rising awareness concerning the health benefits and the growing focus of consumers on leading a healthy lifestyle are some of the vital factors that are estimated to encourage the growth of the market throughout the forecast period. In addition, the tremendously rising number of obesity cases and people suffering from cardiovascular diseases is estimated to boost the demand for green tea across the globe. As green tea is believed to reduce the effect of LDL cholesterol, cancer cells, and cures head and bodyaches. In addition, green tea also helps significantly in fat reduction. These factors are estimated to fuel the growth of the overall market in the next few years.

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On the other hand, the higher price of green tea in comparison with black tea and the lack of awareness, especially in developing economies are anticipated to restrict the growth of the global green tea market in the next few years. Nevertheless, the expansion of the product portfolio and the increasing marketing activities and advertising are projected to offer promising opportunities for the key players in the global green tea market.

Global Green Tea Market: Region-wise Outlook

The global market for green tea can be classified in terms of geography into North America, Asia Pacific, Europe, and the Rest of the World. Among these, China is considered as one of the leading producers and exporters of green tea and is expected to remain in the topmost position throughout the forecast period. In addition to this region, Hong Kong, Taiwan, and Japan are anticipated to witness substantial growth in the near future, thus propelling the Asia Pacific green tea market.

Furthermore, the growing awareness regarding the health benefits of consuming green tea and the easy availability are some of the key factors that are expected to encourage the growth of the Asia Pacific green tea market in the next few years. On the other hand, Europe is likely to witness robust growth, thanks to the rising health consciousness among consumers. The lucrative opportunities in this region are anticipated to attract a large number of players to invest and enhance their market presence across Europe in the near future.

Key Players Mentioned in the Research Report are:

The rising awareness regarding the benefits of green tea has resulted in a high demand across the globe. Some of the leading players operating in the global green tea market are Tetley GB Ltd, Nestle S.A., Tata Global Beverage, DSM Nutritional Products, Associated British Foods LLC, Unilever Group, Oregon Chai Inc, Northern tea Merchants Ltd., AMORE Pacific Corp, and Numi Organic Tea.

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