Global On-the-go Breakfast Packaging Market Continues to Favor Plastic as Packaging Material

A number of factors are working in favor of the global market for on-the-go breakfast packaging, helping it gain steady growth opportunities and a promising upward trajectory in the next few years. Some of the most notable growth drivers to push the market are the trend of increased consumption of convenience and fast foods, increased trend of single-person households, and rising disposable incomes and the increased power of expenditure. Additionally, aggressive marketing strategies of companies in the intensely competitive food and beverages sector with the aim of acquiring a larger consumer base and increased expenditure on packaging as a way of making products visually appealing are also benefiting the market.

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Transparency Market Research (TMR) estimates that the global market for on-the-go breakfast packaging will expand at a healthy CAGR of 5.1% over the period between 2017 and 2025. Realization of this estimate will allow the market to rise from an opportunity of US$743 mn in 2016 to US$1.1 bn by 2025.

In this blog post, TMR analysts provide insights into some of the market’s crucial developments and future growth prospects:

Q. Which type of packaging is witnessing the most demand?

A. The global on-the-go breakfast packaging market is presently witnessing the most demand for flexible packaging varieties such as films, wraps, pouches, and sachets. Flexible packaging accounted for a dominant share in terms of revenue contribution to the global market in 2016 and is expected to continue to remain the most preferred type of packaging among consumers owing to the high level of convenience it provides. Plastic continues to be the most preferred material for packaging as flexible plastic packaging is cheap, low-weight, and easier for transportation. Plastic packaging accounted for over 56% of the overall on-the-go breakfast packaging market revenue in 2016 and continues to remain the most preferred material.

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Q. What is the scope of entry and growth for new companies in the market?

A. The vendor landscape of the global on-the-go breakfast packaging market features a high degree of fragmentation owing to a number of small- and medium-scale companies. This has rendered the vendor landscape highly competitive. The market is expected to remain competitive in the next few years as well as companies, with the aim of acquiring a larger share in the market, invest heavily in innovations in design and better technologies and materials to keep food and beverages fresh for prolonged periods.

The market is also highly competitive on the front of pricing as a significant percentage of the market is unorganized in developing and under-developed economies, especially across regions such as Asia Pacific and Latin America. Nevertheless, these regions are also among some of the most promising regional markets owing to rising populations, improving GDPs, and the rising shift towards ready-to-consume and convenience foods. These regional markets also pose significantly low barriers for the entry of new players owing to low costs of raw materials, labor, and installation of production facilities, and encouraging foreign investment plans.

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