Personal and Entry Level Storage (PELS) Market Overview, Growth, Demand and Forecast Research Report to 2020

The Personal and Entry Level Storage (PELS) market is anticipated to grow immensely over the forecast period, due to the rising demand of storage devices or technologies. Other driving factors of the growth of PELS include amount and complexities in the management of big data, increasing concerns over the security and backup of data. Moreover, Ongoing developments in the Information Technology has also boosted the growth of the market.

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Another important factor for the growth of the PELS market is an adoption of cloud technology in small & medium scale industries to reduce the cost.

The behemoth, 2.5 quintillion bytes of data is created every day from various sources such as cell phones, digital videos or pictures, social media sites, online platforms, etc. coupled with the sudden growth of the service sector is also expected to fuel the growth of the PELS market.

Product Insights

Various types of services and products under the Personal and Entry Level Storage include recordable discs, solid-state drives, Network Attached Storage (NAS), hard disk drives, and cloud-based drives. Solid state discs are the storing devices that uses integrated circuits as a memory. The Solid-State Discs (SSD) are lightweight, shockproof drives and requires less power owing to the use of silicon microchips. SSD don’t have any moving parts and uses flash memory which makes it more reliable compared to a hard disc. SSDs are suitable for small memory requirement purposes. Cloud computing technology is a model in which data is managed, backed up and stored remotely to make it available to users across the network.

Several organizations lease or buy cloud memory from the various service providers to store the data. Hard discs are the data storing and managing tools often used for retaining big-data using magnetic substances and mechanical devices. NAS makes it possible to access the info to numerous clients simultaneously; it is manufactured as a computer apparatus. Recordable devices such as a digital compact disc or flash drives are small-sized integrated circuits. Cloud computing is likely to dominate the market growth over the forecast period owing to its low cost & maintenance and reliability.

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Technology Insights

The Personal and Entry Level Storage market is segmented into five categories by technology, namely, network attached storage (NAS), direct attached storage (DAS), Small Computer System Interface (SCSI), cloud storage computing technology, and others which include fiber or IP-based storage. Network Attached Storage is a file-based data storage service to other devices connected to the network. DAS is a digital memory attached to the computer. Hard drives, optical disc drives, external drives, solid-state drives are the examples of DAS. Cloud storage is a technology in which data is stored on remote servers which can be accessed using the internet. SCSI is a set of standards for the data interface between peripheral devices and computers. Fiber channel delivers reliable serial interconnecting technology for data storage, commonly used for commercial purpose.

Application Insights

The PELS has numerous of applications which are employed in various sectors such as government, media and entertainment, financial services, healthcare industries and manufacturing industries. Media and entertainment industries use these devices to store data about users and their clients regarding their behavior, preferences, and interests. This data is helpful to analyze and make business decisions as per the target customers and their loyalty.

Financial services require these devices to store the data for analyzing and providing an accurate business solution. Healthcare industry and Public-sector industry use PELS for recording and managing big-data and accessing updates about recent developments and plan accordingly.

Regional Insights

The North American market is expected to show significant growth over the forecast period owing to a larger base of entertainment and service industries. The increase in the internet users and online platforms in developing countries of Asia Pacific such as India and China is anticipated to fuel the PELS market in the region.

Competitive Insights

The companies tend to reduce the operational cost to provide service and products at lower price. Furthermore, industries provide promotional discounts and offer free initial storage to acquire customers. The PELS market is a customer-oriented by nature with the major players such as NetApp, IBM, HP, Cisco, Symantec, CA Technologies, Dell, Hitachi and EMC. EMC is one of the dominating participants of PELS with larger market share followed by HP, IBM, Data System and Hitachi.

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