Organic Energy Drinks Market Overview, Key Players, Segments Analysis and Growth Drivers to 2023

Market Overview

An energy drink is a type of beverage containing stimulant drugs, usually including caffeine, which is marketed as providing mental and physical stimulation. Organic energy drinks have transitioned from being a niche product to one of the fastest growing product categories in the global soft drinks market. This change has primarily been brought about by a growingly evident consumer focus on health and fitness. Moreover, as the consumption of aerated drinks heads for a visible decline in many important markets of the world, the time is ripe for energy drinks to make a mark in terms of both volume sales and revenue. Organic energy drinks are provided in energy shots, relaxation drinks and caffeinated alcoholic drinks. Also, these drinks are now becoming the new substitute for soft drinks in the bars where most of the youngsters visits consistently. Organic energy drinks composes of both advantages like energy boosting, and disadvantages like cardiovascular problems.

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Competitive Analysis

Some of the key players in the Global Organic Energy Drinks Market are

  • Grain Millers (U.S.)
  • Kingmilling Company (U.S.)
  • Cargill, Incorporated (U.S.)
  • Archer Daniels Midland Company (U.S.)
  • Gupta Group (India)
  • Manildra (Australia)
  • Penford Australia Ltd (Australia)

The demand for organic energy drinks has pushed manufacturers to innovate and develop the new product lines, which are better in taste and offers various health benefits.

Market Forecast           

The global organic energy drinks market is growing due to rising consumer awareness and their increasing interest in healthy lifestyle, thus, increasing the demand for organic energy drinks. With consumers across all demographic categories increasingly being drawn toward products that offer health benefits, clever marketing and branding will remain crucial to the success of organic energy drinks brands worldwide. Moreover, with consumers consciously cutting down on the consumption of sugar-sweetened drinks and the number of diabetics rising worldwide, a massive opportunity is shaping up in the sugar-free organic energy drinks market, the report finds. At the same time, the obesity pandemic will give a fillip to low-calorie organic energy drinks. Furthermore, growing health awareness and various weight loss diet trends will fuel the sales of organic energy drinks. The constantly changing pattern of consumers’ preference for nutritious and healthy drinks across the world is the main factor behind the sturdy growth of the global organic energy drinks market. In addition to this, the rise in the purchasing power of consumers in emerging economies and the introduction of new products in various flavors and variants on a regular basis are likely to boost this market in the years to come. The market players are responding to these new opportunities by expanding their service offerings and product lines, which has fueled up the share of organic energy drinks in the global market. Additionally, the augmentation of the product development together with research advancements are other significant reasons for the increasing growth of organic energy drinks market.

Downstream Market Analysis

Globally, the market for organic energy drinks has been increasing due to urbanization and changing consumption patterns, increasing consumers opting for healthy lifestyle and rising nutritional benefits. Rising demand for energy drinks is expected to play a significant role in the growth of the global organic energy drinks market during the forecast period. Additionally, the augmentation of the product development together with research advancements are other significant reasons for the increasing growth of the organic energy drinks market from 2017-2023.

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Regional Analysis

Global Organic Energy Drinks Market is segmented on the basis of region into Europe, North America, Asia Pacific, and Rest of the World (RoW). Among these, Asia Pacific region accounts for the major market share owing to rapid increase in demand for energy drinks followed by North America. India and China have shown significant growth in the retail sector, which shows ample opportunities for marketing the product in the region. Organic energy drinks market is growing rapidly owing to the high nutritional benefits by consumers in the country. Changing consumption pattern, rising health concern, weight loss diet trend and rising disposable income in Asia Pacific region are anticipated to drive the demand for Organic energy drinks in that particular region. Furthermore rising working class population and growing demand for on-the-go products especially in China and India will be the crucial factor underlining the market growth. Increasing health awareness among all age groups, the organic energy drinks market in North America is expected to experience stable growth throughout the forecast period. However, Asia Pacific region is estimated to witness maximum growth in the global organic energy drinks market over the forecast period 2017-2023.

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