Global Emoji-shaped Packaged Food (Snacks) Market 2017-2021

MRC Announces the Publication of its Research Report –  Global Emoji-shaped Packaged Food (Snacks) Market 2017-2021

MRC recognizes the following companies as the key players in the global emoji-shaped packaged food (snacks) market: Conagra Brands, McCain Foods, Mondelēz International, and Snyder’s – Lance

Other Prominent Vendors in the market are: GIRAUDI GROUP, Intersnack Group, ITC, Katjes, Kellogg, Nassau Candy, Sevenday Céréales International, Tasty Brands, The Lorenz Bahlsen Snack-World, and Want Want China Holdings (WWCH)

Commenting on the report, an analyst from MRC’s team said: “The latest trend gaining momentum in the market is Growing demand for convenience foods. Currently, urbanization is the progressive trend worldwide. As per the recent World Bank data, 53.85% of the global population is settled in urban areas. The increasing urbanization trends have impacted a rise in the disposable incomes, which, in turn, has led to better living standards. However, hectic lifestyles and work schedules have resulted in unhealthy and irregular eating habits, thereby, leading to deteriorating health conditions and lifestyle disorders. Hence, the working population has increasingly begun to seek high-nutrition convenience snacks. So, manufacturers have started to offer more on-the-go tortilla chips varieties.”

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According to the report, one of the major drivers for this market is Rising number of new product launches. During the timeframe of last five years, there has been a significant increase in the number of new product launches in the market. Since then, major F&B vendors have started to make emoji-shaped snacking items, mainly to attract the children; young-adult; and tech-savvy consumer groups.

Further, the report states that one of the major factors hindering the growth of this market is Increasing threat from other types of savory snacks. As consumers have begun to opt for more convenience or RTE snack products, the concentration/preference for just one type of snack food is decreasing. Now, consumers have a huge variety of snack food items to choose from, for example: Popcorn; nuts; chips; pretzels; tortillas; nachos; and yogurt.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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