Virtual Augmented Reality Market: Understanding the Key Product Segments and their Future

The global market for virtual and augmented reality has been experiencing a noticeable rise over the recent past. The significant advancements in technology has boosted this market remarkably. Over the coming years, the market will continue to gain exceptionally from the constant introduction of innovative and highly developed devices.

The worldwide market for virtual and augmented reality is estimated to report an exponential CAGR of 92.50% between 2016 and 2024, increasing its overall opportunity to US$547.20 bn by the end of 2024. 

Hardware Segment to Retain its Lead

Software, hardware, and services are the key components of the global market for virtual and augmented reality. In 2015, the hardware segment led the global market with a share of nearly 73%. With the increasing demand for technological advanced virtual and augmented reality devices, such as glasses, head-mounted display, consoles, and input/sensors, the segmented is anticipated to retain its position over the next few years. 

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End Users

The education, healthcare, retail, construction, gaming, automotive, media and entertainment, manufacturing and energy, and the defense and aerospace sectors have emerged as the main end users of virtual and augmented reality devices and services across the world.

North America to Continue on Top

The worldwide market for virtual and augmented reality reports its reach across Asia Pacific, Europe, North America, the Middle East and Africa, and South America. With a share of nearly 80%, North America led the global market in 2015. Researchers anticipate this regional market to remain on the top over the forecast period. The Asia Pacific market for virtual and augmented reality has also witnessed high growth in the recent past and is likely to continue its rising streak in the near future with China emerging as the most-prominent domestic market.

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On the other hand, the markets in Middle East and Africa and South America are anticipated to contribute a comparatively lower revenue to the overall market; however, they will experience a steady rise over the next few years. 

The most prominent vendors of virtual and augmented reality products and services across the world are NuFormer Projection B.V., VirZOOM Inc., Independiente Communications Ltd., Manus Machinae B.V., Virtalis Ltd., MindMaze SA, Aurasma Ltd., Blippar.com Ltd., Barco N.V., Nokia Corp., EON Reality Inc., ZeroLight Ltd., HTC Corp., Oculus VR LLC, Sony Interactive Entertainment LLC, Microsoft Corp., Samsung Electronics Co. Ltd., and Google Inc.

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