****** IPTV market is expected to reach $98,019.3 million by 2023 and is growing at a a CAGR of 14.7% during 2018-2023. Availability of bundled offers, fast broadband networks, government initiatives, and high demand for video on demand (VoD) services are the major factors driving the market growth.

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On the basis of end user, the market has been categorized into residential and enterprises. With rising corporate interest to communicate with employees, improve training, meet compliance requirements, and reduce travel costs, the IPTV market is expected see faster growth from enterprises, witnessing a CAGR of 15.8% during the forecast period. Besides, corporate entities across various industries including hospitality, education, finance, media, energy, healthcare, and transport are increasingly using IPTV services to build additional revenue streams such as targeted advertising. These entities also use IPTV solutions to distribute on-demand content, event information, archived and live news, and public screens spread across their corporate network.

During the forecast period, the IPTV market is expected to continue witnessing the fastest growth in APAC, owing to the significant investments in fiber optics in countries such as China, India, Malaysia, and Indonesia. Fiber optics aid in wired transmission and with more such facilities, the adoption of IPTV increases. Moreover, rising internet penetration rates in India and China are also expected to offer significant growth opportunities for the market.

Growth of IPTV market in APAC is directly proportional to the growth in broadband penetration. The region leads the ****** IPTV market in terms of number of subscribers. Government regulations promoting digitalization in APAC countries, such as India and Japan, have further boosted broadband penetration, consequently contributing to the growth of the market.

Some of the key players operating in the IPTV market are AT&T Inc., Verizon Communications Inc., Orange, Deutsche Telekom, Telefonica, BT Group plc, Rostelecom and SK Telecom.

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