What is affiliate marketing?

Different forms of online partnerships include link building, affiliate marketing, aggregators such as price comparison sites, online sponsorship and co-branding.

Affiliate marketing is the ultimate form of marketing communications since it is what is know as ‘pay-per-performance marketing’ method and it’s a commision-based arrangement where the merchant only pays when they make the sale or get a lead.


  • SERPs visibility
  • Reach of different audiences
  • Responsiveness to marketplace changes
  • Target generic phrases in SERPs
  • Increase reach in SERPs
  • Generate awareness
  • Diversify risk


  • Incremental profits or sales may be limited
  • Affiliates may exploit your brand name
  • May damage brand reputation
  • Programme management fees
  • Programme management time

Find best practices here.

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