Intelligent Virtual Assistant (IVA) Market is Expected to Reach US$ 9 Billion by 2024

Over the years, the ****** intelligent virtual assistant market has been witnessing a tremendous growth. Some of the factors which are giving impetus to the market include strong penetration of smartphones and dependence on the internet, rapid increase in the influence of social media, etc.

Intelligent virtual assistant refers to a software agent based on artificial intelligence, which helps in performing several tasks for an individual. In order to enhance the user interface, it emulates human interaction and is integrated with gadgets like smartphones, tablets, portable speakers, smart-watches, etc. As the majority of intelligent virtual assistants employ online resources for answering user’s queries, they do not work without an internet connection. Some of the widely used intelligent virtual assistants include Google Assistant, Apple’s Siri, Amazon Alexa and Microsoft Cortana. A new research report titled “Intelligent Virtual Assistant Market Report: ****** Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023” by IMARC Group estimates that the ****** intelligent virtual assistant market was worth US$ 1.7 Billion in 2017. The report further anticipates the market to cross US$ 9 Billion by 2023, at a projected CAGR of 32% over the forecast period.

Request Free Sample Report:

****** Intelligent Virtual Assistant Market Drivers/Constraints:

  • Social media offers marketing platform to the developers for introducing intelligent virtual assistant amongst consumers. This coupled with a strong penetration of smartphones has propelled the market growth.
  • Technological advancements have led to a significant shift from analogue to digital technologies in a number of organisations, thereby widening the market opportunities for intelligent virtual assistant.
  • Other factors such as reduced cost of customer service operations and robust dependence on the internet have further resulted in increased usage of Intelligent virtual assistant among the younger generation.
  • However, the voice recognition is yet to improve amongst several Intelligent virtual assistant technologies. Moreover, its initial price acts as one of the factors impeding the market growth.

Product Insights:

On the basis of product, the market is classified as chatbots and IVA smart speakers. Chatbot is a computer programme which carries out conversations via textual means. On the other hand, smart speakers are wireless speakers which encompasses a virtual assistant, playing data as and when commanded.

Type Insights:

At present, rule based exhibits a clear dominance in the ****** intelligent virtual assistant market.  Rule based is followed by conversational Al Based.

Technology Insights:

On the basis of technology, the market is segmented as text based, text-to-speech, automatic speech recognition (ASR) and others.

End-Use Insights:

Based on end-use, the report finds that BFSI currently represents the largest end-use segment of intelligent virtual assistant market. BFSI is followed by travel, retail, government, education and others.

Regional Insights:

On a geographical front, North America enjoys a top position in the ****** intelligent virtual assistant market, accounting for the biggest market share. North America is followed by Europe, Asia Pacific, Middle East and Africa.

Competitive Landscape:

The market is highly fragmented and surrounded by numerous small and large manufacturers who compete in terms of prices and quality. There is an rigid competition in the market which makes it hard for small players to survive. Some of the leading players operating in the market include:

  • Microsoft
  • Nuance Communications
  • Samsung Electronics
  • Alphabet
  • Apple
  • Amazon
  • International Business Machines (IBM)
  • Baidu
  • Blackberry
  • Inbenta Technologies

Browse Full Report with TOC & List of Figure:

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact US

Tel No:(D) +91 120 433 0800 |
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331
For India market research reports, visit:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.