Category Archives: Press Release

Email Marketing Industry: An Insight On the Important Factors and Trends Influencing the Market

The global market for email marketing has been influence by a number of factors, among which, the increasing usage of Internet is the most significant one. The expanding penetration of smart phones has also been adding to the growth of this market since the last few years. Over the coming years, the rising awareness among people pertaining to email marketing, such as a relatively higher RoI rate than any other form of digital marketing, will influence its popularity, resulting in a significant market rise.

Fleet Management Solution Market: Worldwide Industry Analysis and New Market Opportunities Explored

Fleet management is a process or an approach that enables companies to systemize and co-ordinate work vehicles with the aim to reduce costs, improve efficiency, and provide compliance to government regulations. Solutions such as driver management, vehicle management and operations management are encompassed in the scope of fleet management solutions. The rising adoption of fleet management analytics and a shift towards smaller fleets are some of the reason that are expected to drive the fleet management solution market in the next few years.

Mobile Robotics Market : Industry Outlook, Growth Prospects and Key Opportunities

With the escalating need for industrial mobile robots to enhance workplace efficiency, the global market for mobile robotics is registering a significant progress in its size and valuation. These mobile robots have the ability to move inside the factories without modifying the factory layout and they can also re-plan their routes autonomously to avoid obstacles, which make them highly effective in the factory setup. Owing to these factors, companies are prompted to deploy mobile robots in their plants, which is reflecting greatly on the sales of mobile robotics.

Payment Security Software Market: Applications and Global Markets

The global market for payment security software has been witnessing a significant rise over the last few years, thanks to the increasing trend of digitization. The advancements in electronic and online payment is leading to a tremendous rise in the number of transactions made over the Internet. With the escalating penetration of smartphones, the number of mobile payments has also increased. This, as a result, has increased the concerns over the security of these payments across the world, which is reflecting greatly on the worldwide payment security software market.

M-Commerce Payments Market: Technological Advancements, Evolving Industry Trends and Insights

Owing to the growing ubiquity of smartphones, the prosperity of the m-commerce payments is almost certain, with the demand projected to increment at an exceptional CAGR of 46.9% during the forecast period of 2017 to 2022. Sheer ease of usability that m-commerce brings to the users is the most powerful driver of this market, although the slow adoptability has been a little hindrance. Nevertheless, a number of companies are now offering in-app payments, enhancing security of the transactions and personal details, and promoting sales via “buy button” on social media platforms.

Energy Efficient Lighting Technology Market: Evolving Technology, Trends and Industry Analysis

Companies in the global market for energy efficient lighting technology are leveraging multi-pronged strategies to stay ahead of the curve. Product development is one of them. Many keen players are seen expending money into creation of sophisticated, affordable, and eco-friendly reliable lighting products to better satisfy the myriad demands of the market. Another popular strategy with companies is mergers and acquisitions, which not just helps them to diversify their product portfolios but also expand their geographical outreach.

The global market for energy efficient lighting technology is being boosted by the stringent regulations of governments trying to battle rising pollution. Their smart city projects across the world is also benefitting the market.

E-Commerce Automotive Aftermarket: Advanced Technologies & Growth Opportunities in Global Industry

E-commerce automotive aftermarket refers to an e-tailing platform where auto parts are sold to do-it-yourself customers and service professionals through the internet. The aftermarket covers all automotive spare parts, equipment, accessories and services related to automobiles that are procured after periodic vehicle use through E-commerce portals. Increasing ecommerce platforms and collaboration between E-commerce platform providers and brick and mortar stores is anticipated to drive the E-commerce automotive aftermarket market throughout the forecast period. According to the research report, the global e-commerce automotive aftermarket is expected to be worth US$137 bn by the end of 2025, surging at a phenomenal pace of 18.5% CAGR.

Connected Retail Market: Emergence of Advanced Technologies and Global Industry Analysis

The common aspiration of consumer product manufacturers is to develop products that are of esteemed quality, but invariably, there is a strong need to spread the awareness regarding exactly why their products are superior to the alternatives. Connected retail is a collection of modes via which a company can interact with their customers, which opens vast new opportunities of providing assistance, collecting payments, and delivering at door steps. On the back of radically increasing ubiquity of smartphones and deepening penetration of social media, the connected retail market is flourishing.

Cyber security as a Service Market: An Insight On the Important Factors and Trends Influencing the Market

In the current times when digitalization of operations and internal networks has become the prime agenda of enterprises across all industries globally, cyber security has become an important part in every industry due to complex network environments, advanced technology adoption, and growing IT infrastructure. It has been observed in the past few years that the number of cyber-attacks has substantially increased, which, in turn, is compelling enterprises to be equipped with effective cyber security solutions and services to ensure security of digital resources and a smooth workflow.

Industrial Internet of Things (IIoT) Market: Quantitative Market Analysis, Current and Future Trends

Deployment of Internet of Things (IoT) in industries to modernize manufacturing processes is referred to as Industrial Internet of Things (IIoT). IIoT incorporates machine learning, Big Data technology, and machine-to-machine (M2M) communication, adopting the sensor data and automation technologies that already exist in the industries. IIoT helps to improve visibility, operational efficiency, increases productivity, and reduces complexity in the process. Large collected data helps in predictive maintenance which can generate savings over scheduled repairs leading to reduction in maintenance costs and reduce downtime from equipment breakdowns. In the current scenario, many companies are assessing their current data systems and observing ways to transform their business processes through Big Data analytics. Rising adoption of IIoT by the transportation sector is driving the market.